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October 30, 2025 | 5 Minute read

Why You Should Use Naver Map Instead of Google Maps in South Korea

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Aditya Putri Ismarini
Why You Should Use Naver Map Instead of Google Maps in South Korea

Google Maps does not work properly in South Korea due to government restrictions on mapping data. So for those of you planning to travel to South Korea, it is highly recommended to use Naver Map for navigation and directions. Make sure to install the Naver Map app before you arrive, as it will make it much easier to find your way around the country. But why exactly does Google Maps not function well in South Korea?

What is Naver?

Before answering the question above, let’s first find out what Naver is. Naver is South Korea’s largest internet platform, often called the “Google of Korea.” It offers search services, maps, news, and more through its ecosystem. Developed by Naver Corporation, it’s deeply integrated into Korean daily life, providing localized tools like Naver Map, Naver Pay, and Naver Webtoon for users.

1. Google Maps Is Limited in South Korea

  • Due to government restrictions on mapping data, Google doesn’t have full access to South Korea’s geographic information. Google Maps operates under restrictions imposed by the South Korean government, which does not allow the export of high-resolution geographic data to foreign servers.
  • As a result, Google Maps can’t provide accurate turn-by-turn navigation, especially for driving or walking routes.
  • It often gives incorrect or incomplete directions, especially in smaller towns or alleys.

2. Naver Map Is Made for the Local Environment

  • Developed by Naver (Korea’s version of Google), it’s fully optimized for Korean addresses, landmarks, and public transport.
  • It offers precise walking, driving, and public transportation routes, including buses, subways, and trains.
  • Even small restaurants or cafes in hidden alleys are listed and accurately pinned.

3. Superior Public Transportation Information

  • Naver Map gives real-time subway and bus schedules, transfer info, platform numbers, and fare prices. All things Google Maps doesn’t do properly in Korea.
  • You can even check how crowded certain routes or stations are.

4. Accurate Local Search Results

  • If you search for “café near me” or “pharmacy,” Naver Map shows real local results, often with reviews, photos, and opening hours.
  • Most Korean businesses are registered on Naver only, which means you will find far more options compared to Google Maps.

5. Multilingual Support and User-Friendly Design

  • Although Naver Map was originally created for Korean users, it now supports multiple languages including English, Japanese, and Chinese.
  • It also shows Romanized place names, so you don’t need to read Hangul (Korean alphabet) to navigate.
  • The interface is modern, responsive, and relatively easy to navigate once you become familiar with it.

6. Real-Time Traffic and Driving Information

  • Naver Map provides live traffic updates, estimated travel times, and speed limit alerts. It even shows nearby parking spots and fuel stations.

Besides Naver, It’s Better to Use Eskimo eSIM for Internet Connection

While Naver is essential for maps and navigation in South Korea, having a reliable internet connection is just as important. In South Korea, almost everything from transportation to payments relies on the internet. Stay connected effortlessly with Eskimo eSIM, which offers full coverage across South Korea, ultra fast 5G speeds, and data plans starting from just $2.2 / GB.

FAQs

Do I need a Korean phone number to use Naver Map?

No, you do not need a Korean phone number to use Naver Map. You can use it with any smartphone and an internet connection.

Can Naver Map work offline?

No. Naver Map requires an internet connection to load routes and maps accurately.

Is Naver Map available on both Android and iOS?

Yes, Naver Map is available for download on both Android and iOS devices.

Can Naver Map help with food delivery or local services?

No, Naver Map itself doesn’t support food delivery, but it can show nearby restaurants and link to other Naver services.

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Written by a real person 💙
Aditya Putri Ismarini
I love to travel and share my story through writing to help other travelers. My lifetime goal? To visit as many countries as possible and experience the world!
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